Designerchic.co.uk respects your privacy and secures your online safety seriously. In order to provide you with the best products, efficient customer service, and fast updates, we record a variety of information from your visit to our site. To better protect your privacy, we’d like to explain our online information practices and the way your information is collected and used.

This privacy statement describes how Designerchic.co.uk collects and uses the personal information you provide on our website and regarding our use of your personal information. By visiting our website, you accept the practices described in this Notice.

1. Collection of Personal Information

We collect information from you in several different ways on this website. One goal in collecting personal information from you is to provide an efficient, meaningful, and customised experience.

(a) Registration and Ordering. Before ordering products, you must complete online registration. During registration, you will be prompted to provide us with certain personal information, including your name, shipping and billing address, phone number, email address, and credit card number. These kinds of personal information are used for billing purposes, to fulfill your orders, to communicate with you about your order and our site, and for internal marketing purposes. If we encounter a problem when processing your order, we may use the personal information you provide to contact you.

(b) Email Addresses. Several locations of the website permit you to enter your email address for purposes including: free promotional notices; to answer your request to inform you with a new brand, or to sign up for our email newsletter. Your participation in a contest is completely voluntary, and you may choose whether to participate and disclose information to us. We use this information to notify contest winners and to award prizes. We may post the names and cities of contest winners on our website.

(c) Cookies and Other Technology. Like many sites, this website employs cookies and web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of the website, recognise you and your access privileges, and track your website usage.

(i) Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. Most internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from websites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of this Site. We have to use cookies to enable you to select products, place them in an online shopping cart, and to purchase those products. If you do this, we keep a record of your browsing activity and purchase. THIS SITE’S COOKIES DO NOT AND CANNOT INFILTRATE A USER’S HARD DRIVE TO GATHER A USER’S CONFIDENTIAL INFORMATION. Our cookies are not “spyware.”

(ii) We may use third-party advertising companies to help us tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by us.

(d) Log Files. As is true of most websites, the website server automatically recognises the Internet URL from which you access this Site. We may also log your Internet protocol (“IP”) address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)

(e) Age. We respect children’s privacy. We do not knowingly or intentionally collect personal information from children under age 13. Elsewhere on this website, you have represented and warranted that you are either 18 years of age or using the website with the supervision of a parent or guardian. If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you.

2. Information Use and Disclosure.

(a) Internal Use. We use your personal information to process your order and provide you with customer service. We may internally use your personal information to improve our website’s content and layout, to improve our outreach and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to this Site.

(b) Communications with You: We will use your personal information to communicate with you about our site, and your orders and deliveries. Also, we may send you a confirmation email when you register with us. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance.) Also, you may submit your email address for reasons such as to request us to notify you when we receive a new brand, new product style, or product; to sign up for our email newsletter and special offers. If you submit your email address, we will use it to deliver the information to you. We always permit you to unsubscribe or opt out of future emails (see opt out section below for more details). Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders.

(c) External Use. We want to provide you with excellent service and to offer you a great selection — we primarily sell merchandise, not information. We do not sell, rent, trade, license, or otherwise disclose your specific personal information or financial information to anyone, except that:

(i) As do most catalogue and online retailers we sometimes use other service providers to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, in order to deliver products to you, we must share some information. We partner with third parties (such as UPS, Hermes and Royal Mail) to ship products, to ensure delivery, and so that we can obtain feedback, improve the quality of our service, and measure and improve the quality of the service of the third party. In the example of Express Couriers, we provide them some personally identifiable information such as your name, shipping address, email, and phone number.

(ii) Similarly, to help you buy products and provide customer service to you, we must provide your credit card number to financial-services corporations such as credit-card processors and issuers. When we submit your credit card number for authorisation, we use state-of-the-art data encryption to protect your information. (More on this below in the Data Security section.)

(iii) We may be required to disclose such information in response to requests from law-enforcement officials conducting investigations, subpoenas, a court order, or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons or to commit fraud.

(iv) We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it is possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Privacy Notice in effect.

3. Security

For transmitting your personal information to us, we use a secure server (SSL), which encrypts all of your personal information. This encryption process ensures that the information you give us is protected against unauthorized access. You can discover if you are on a secure page by viewing the URL of the page – if it begins with “https://” or a padlock appears, you are then transmitting to a secure server.

We have implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available.